Von Big Data zu Big Results

KPS Instant Google Growth

Instant profit with Google Marketing and Google Cloud Platform

The goal

Get instant returns with Google Marketing & Cloud Platform

KPS helps large retailers and wholesalers make efficient use of their customer and transaction data. With our expertise in Google Marketing, Cloud Platform, Big Data and Analytics, we are your trusted retail advisor.  

Through our holistic approach and targeted approach to your target groups, together we can increase your sales and market position.

Challenge

Mastering Closed-Loop Marketing with Google Marketing and Cloud Platform

Are you also facing difficulties such as using customer and transactional data efficiently, integrating Google Marketing, Cloud Platform and BigQuery, or optimising your Google visibility? We help you overcome these challenges to make data-driven decisions and develop better marketing strategies.

Von Big Data zu Big Results: Wie Google Cloud das Marketing revolutioniert

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From Big Data to Big Results

How Google Cloud is revolutionising marketing
KPS Instant Google Growth

Google Growth

From Big Data to Big Results: How Google Cloud is revolutionising marketing

1. Data & Technology Strategy

  • Design and implementation of an appropriate data strategy
  • Insight, overview and relevance of the data collected
  • Competitiveness in business security and customer confidence
Data & Technology Strategy

1. First Party Data Collection

  • Web user data via Google Analytics 360
  • Search data via Google SearchConsole
  • CRM/ERP data via SAP, Salesforce via Google Cloud Cortex Framework
First Party Data Collection

1. Data Storage

  • Efficient data storage in the Google Cloud
  • Intelligent data aggregation with Google BigQuery
Data Storage

1. Data Enrichment

  • Data enrichment and cleansing using Google AI
Data Enrichment

1. Data Activation

  • Basis for the creation of personalised content
  • Smooth data activation via Google Analytics 360 or Optimize 360
Data Activation

1. Data Based Marketing

Create engagement based on compatible architecture:

  • Targeting the marketing strategy
  • Personalised content across all channels
  • Google Search Ads 360, Google Display & Video 360 or non-Google products such as SAP Emarsys, Snapchat and many more.
Data Based Marketing

1. Data Analytics & Steering

  • Keep an overview of all your company data, at all times
  • Real-time data monitoring with Google Data Studio, Google BigQuery, Power BI or the SAP Analytics Cloud
Data Analytics & Steering

1. Data & Technology Strategy

  • Design and implementation of an appropriate data strategy
  • Insight, overview and relevance of the data collected
  • Competitiveness in business security and customer confidence
Data & Technology Strategy

1. First Party Data Collection

  • Web user data via Google Analytics 360
  • Search data via Google SearchConsole
  • CRM/ERP data via SAP, Salesforce via Google Cloud Cortex Framework
First Party Data Collection

1. Data Storage

  • Efficient data storage in the Google Cloud
  • Intelligent data aggregation with Google BigQuery
Data Storage

1. Data Enrichment

  • Data enrichment and cleansing using Google AI
Data Enrichment

1. Data Activation

  • Basis for the creation of personalised content
  • Smooth data activation via Google Analytics 360 or Optimize 360
Data Activation

1. Data Based Marketing

Create engagement based on compatible architecture:

  • Targeting the marketing strategy
  • Personalised content across all channels
  • Google Search Ads 360, Google Display & Video 360 or non-Google products such as SAP Emarsys, Snapchat and many more.
Data Based Marketing

1. Data Analytics & Steering

  • Keep an overview of all your company data, at all times
  • Real-time data monitoring with Google Data Studio, Google BigQuery, Power BI or the SAP Analytics Cloud
Data Analytics & Steering

Platzierung

Produkte sind direkt auf Kanälen verfügbar, auf denen Kunden bereits Zeit verbracht haben.

Erlebnis

Social Commerce beseitigt Reibungsverluste bei Online-Einkaufserlebnissen, die auf sozialen Plattformen beginnen.

Conversion

Social Commerce beschleunigt den transaktionalen Kundenprozess und hat das Potenzial, die Konversionsrate zu erhöhen.

Suche

Social-Media-Plattformen dienen als Suchmaschinen, auf denen die Kunden Produkte entdecken, wenn sie die Beiträge lesen.

Social Commerce Readiness Check

Beurteilen Sie die Social-Commerce-Bereitschaft des Kunden mit dem KPS-Reifegrad-Check.

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Offering 2: Social Commerce Strategy

Mission, Vision und Strategie des Unternehmens unterstützen

Social Commerce Strategy

Zweck des von KPS bereitgestellten Angebotes ist die Ermöglichung des Einstiegs des Kunden in den Social Commerce durch die Entwicklung einer Social-Commerce-Strategie, die den Bedürfnissen des Kunden entspricht.

KPS kann Sie bei der Umsetzung einer ganzheitlichen Marketingstrategie unterstützen, die auf Ihrer Social Commerce Strategie basiert.

Der Optimierungsprozess der Social-Media-Strategie zielt darauf ab, mit neuen Shoppable-Content-Typen live zu gehen.

Offering 3: Implementation

Technisches Setup und Implementierung

Social Commerce Implementation

Der technische Aufbau ist die Voraussetzung für eine systemübergreifende Social-Commerce-Implementierung.

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1. Marketing

  • Real-Time Execution
  • Omnichannel Campaigns
  • Marketing Campaign Content
  • Customer Lifecycle Management
  • AI Recommendations 
  • Reporting & Analytics
  • B2C & B2B Marketing  
Marketing

1. Sales

  • Sales Planning, Performance & Forecast
  • Sales Content & Learning
  • Lead-to-Cash Process
  • Opportunity & Lead Management
  • Sales Quotation Management
  • Sales Contract Management
  • B2C & B2B Sales  
Sales

1. Commerce

  • Headless Commerce
  • Experience Management
  • Product Content & Data Management
  • Context-driven Services
  • Omnichannel Commerce Management
  • Customer generated Content
  • B2C & B2B Commerce
Commerce

1. Service

  • End-To-End Service Processes
  • 360 view on Customer Data
  • Knowledge Base
  • Contact Centre Management
  • Automated Ticket Routing
  • Omnichannel Engagement
  • Chatbot
  • Reporting & Analytics (Insight)
  • B2C & B2B Service  
Service

1. Loyalty

  • Customer Omnichannel Loyalty
  • Online/POS Earning & Burning
  • Social and Behavioral Loyalty
  • Benefit Management
  • Refer-a-Friend
  • B2C & B2B Loyalty  
Loyalty

1. Marketing

  • Real-Time Execution
  • Omnichannel Campaigns
  • Marketing Campaign Content
  • Customer Lifecycle Management
  • AI Recommendations 
  • Reporting & Analytics
  • B2C & B2B Marketing  
Marketing

1. Sales

  • Sales Planning, Performance & Forecast
  • Sales Content & Learning
  • Lead-to-Cash Process
  • Opportunity & Lead Management
  • Sales Quotation Management
  • Sales Contract Management
  • B2C & B2B Sales  
Sales

1. Commerce

  • Headless Commerce
  • Experience Management
  • Product Content & Data Management
  • Context-driven Services
  • Omnichannel Commerce Management
  • Customer generated Content
  • B2C & B2B Commerce
Commerce

1. Service

  • End-To-End Service Processes
  • 360 view on Customer Data
  • Knowledge Base
  • Contact Centre Management
  • Automated Ticket Routing
  • Omnichannel Engagement
  • Chatbot
  • Reporting & Analytics (Insight)
  • B2C & B2B Service  
Service

1. Loyalty

  • Customer Omnichannel Loyalty
  • Online/POS Earning & Burning
  • Social and Behavioral Loyalty
  • Benefit Management
  • Refer-a-Friend
  • B2C & B2B Loyalty  
Loyalty

Packages

Scaling up your marketing strategy with KPS Google Growth

Google Growth Basic Package

Basic Package

Pre-Assessment

  • Top 3 optimisation areas against the competition
  • Quantifiable revenue calculation for the best performing category
  • Most cost effective sub-category to attract new customers (CPA)
  • Duration: 2 days
Google Growth Advanced Paket

Advanced Package

360° Google Assessment

  • Key findings & benchmarking across key competitors and channels.
  • Identification of low-hanging potential across departments and acquisition channels
  • Delivery planning for the most valuable work packages for self-execution
Google Growth Premium Package

Premium Package

Implementation focus

  • Done with You Service (DwY) for Customer Engagement work packages (Google and non-Google)
  • Dedicated and professional Google and Data-Driven focus team 
  • Rapid implementation and first proof of concept (PoC) of a compatible marketing architecture
Analysis

Assessment (Explore)

Analysis

Identification of business processes, technical setup and architecture
Best-In-Class

Assessment (Explore)

Best-In-Class

Identification of target processes and architecture based on KPS best practices
Proposal

Innovate & Design

Proposal

Comparison of current and future processes & architecture

Module & Partner

Modulare Infrastruktur als Erfolgsprinzip für Ihre technologische Transformation

Ausgehend vom Prinzip der Modularität gestalten KPS-Marketingexperten automatisierte Marketing-Systeme mit maßgeschneidertem Aufbau. Durch die Integration interoperabler Funktionsbausteine auf einer modularen Plattform sind reibungslose Prozessabläufe sichergestellt und das symptomatische Herumdoktern an mangelhaften Features erübrigt sich. 

Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.
Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.

Our satisfied customers

You are in good company with many big retailers and brands.

Harrods

Elkjoep

zur Rose

The Body Shop

Christ

The Team

Our Google Growth specialists support you!

Our goal is to be a consulting partner that our clients can trust. We prefer to do projects where we are part of the whole end-to-end journey, from the discovery workshops to the implementation phase and ongoing support. This way, our clients have a partner they can rely on and don't have to worry about failures in the set-up after go-live and hypercare.

Paul Anderie

Paul Anderie, Solutions Architect Google Cloud & MarTech

Dirk Brambring

Dirk Brambring, Tech & Data Strategy Principal

Maximilian Grupe

Maximilian Grupe, Data & Cloud Engineer

Stefanie Ehrhard

Stefanie Ehrhard, Senior Expert for social media

Contact

Start now and contact us!

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Paul Anderie

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More Insights

Everything that is important and becomes important.

KPS Social Commerce

KPS Social Commerce

KPS Social Commerce

Those who use the interaction of their customers on social media channels and adapt the customer journey of the customers to the use of social media not only generate more sales, but also strengthen customer loyalty. KPS supports you in setting up, refining and continuously improving an optimal social commerce strategy.

More Information

Customer Experience & Marketing

Holistic CX

Customer Experience & Marketing

With personalised customer journeys that are consistent across all touchpoints and the seamless integration of customer experience and business processes, successful companies create effective customer experiences, build stronger customer loyalty and ensure operational excellence. KPS is your partner if you want to effectively harness the power of this highly efficient customer centricity.

Start now

Instant Personalisation with KPS

Customer Experience

Instant Personalisation with KPS

Only holistic personalisation becomes a fast-acting success booster. That's why we call it Instant Personalisation. No matter where your company is at the moment, KPS will quickly bring your CX to a market-leading level, with comprehensive expertise in all areas of CRO/UX, Loyalty, ME Automation, CME and Customer Data Profile.

More Information

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