Since 1 July 2023, only the new GA4 is available for website analytics.
This update offers breakthrough features and improved data analytics that are essential for businesses across a range of industries and sectors. Whether it's e-commerce, services or media, using GA4 allows you to make data-driven decisions and effectively optimise your digital presence.
Find out why the switch to GA4 is inevitable and how you can benefit from the new functions.
- Understanding visitor behaviour: By analysing the data in Google Analytics, you gain insights into the behaviour of visitors to your website. You get information about which pages are visited most often, how long visitors stay on the website and how they interact with the content. This information helps optimise the website to improve the user experience and increase conversion rates.
- Goal tracking and conversion optimisation: Google Analytics can be used to define goals and set up conversion funnels. A conversion funnel is the step-by-step process of converting website visitors into paying customers. It helps to identify bottlenecks and improve the conversion rate. You can measure the success of specific actions on your website, such as completing a purchase or filling out a contact form.
- Measure the performance of online marketing activities: Using Google Analytics, you are able to monitor which channels generate the most traffic, which campaigns are successful and how visitors respond to different marketing messages. This helps to allocate budgets and optimise the marketing strategy to get the best result from the resources invested
- Personalising the user experience: By using Google Analytics, you can personalise and tailor your website.
Google Analytics is an indispensable tool for businesses and website owners to understand visitor behaviour, increase conversion rates, measure online marketing effectiveness and improve user experience. Regardless of the industry or size of the business, Google Analytics provides valuable insights and data to help make fact-based decisions and drive digital success.
We have already been able to accompany many of our clients during the changeover to Google Analytics 4. With targeted projects such as KPS Google Growth, the Google Analytics migration can be implemented in a focused manner.