Radical new thinking
After the impulses on the production side through Industry 4.0, many digital lighthouse projects have emerged on the market side through enormous innovation efforts in recent years. The problem with these lighthouse projects - they do not shine. It turns out that the hoped-for savings on the cost side and the additional growth on the revenue side have not materialised. If you look at the map of initiatives, you often find a number of well-made isolated solutions that were deliberately created to avoid unwanted dependencies on the core organisation. Companies have learned so much.
However, these isolated solutions are not suitable for the increasing demand for digital sales and service concepts and the higher market penetration of "connected" products.