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Omnichannel for successful jewelry retailer CHRIST

CHRIST Juweliere und Uhrmacher is one of Germany’s largest jewelry retailers with more than 250 specialty stores.

The company, which boasts a rich heritage, leverages an omnichannel approach to successfully link its stationary retail business with its online shop. Even service and repairs are offered via all channels.

CHRIST has been a trusted KPS customer for many years.

Customers can have their order delivered to a store of their choice and collect it there. What’s more, they can order, pay for, and exchange goods quickly and easily at any outlet. The benefits of advice and assistance at specialty stores – be it when choosing an engagement ring or having a watch or item of jewelry repaired – are also skillfully utilized via the online shop. Customers can move seamlessly between the different channels.

The platform: SAP Commerce Cloud

KPS successfully rolled out CHRIST’s online shop for Germany on SAP Commerce Cloud. Following go-live in Germany, KPS developed the online platform for Austrian customers, and subsequently also for the new luxury brand "Brinckmann & Lange". This entailed expanding the back-end processes of the shop platform and preparing the shop architecture so as to enable CHRIST to administer the system itself and leverage country-specific content. 

Detailed product views thanks to Adobe Scene 7

With just a click, jewelry lovers in Germany and Austria receive the specific exclusive products they desire. And thanks to the integration of Adobe Scene 7, they can view detailed images of jewelry items and purchase them directly.

Engaging customers beyond stores: 24/7

“As our stationary retail business is conducted solely in Germany, our online shop in Austria has created an additional channel, enabling us to engage customers beyond our German stores,” says Christine Wurm, Head of E-commerce at CHRIST. “With KPS, we have an experienced e-commerce partner at our side, who supports us and drives forward ongoing enhancements.”

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