Munich, December 12th, 2019. In recent years, the annual Black Friday shopping event that continues to break new records in America has also become a big hit in Germany. The event is now a fixed date on the shopping calendar with customers flocking to take advantage of the special discounts and promotions both online and offline. Popular German jewelry chain CHRIST has first-hand experience of this, having seen dramatic increases in traffic on its website and sales during Black Friday Week over the past few years. The seamless shopping experience enjoyed by the customers would not be possible without the highly stable front- and back-end processes implemented by KPS.
Over the course of their long-standing relationship, CHRIST and KPS have continued to modernize and optimize the jeweler’s online store, www.christ.de. Appealing graphics combined with straightforward, intuitive use guarantee a hassle-free, enjoyable shopping experience for online shoppers all year round.
During the mayhem of Black Friday Week, the CHRIST online store experienced a huge surge in traffic compared to an average week. Despite this extraordinary burden, KPS’ support ensured the smooth running of all e-commerce activities on the website and no disruption for shoppers. The successful migration of the online shopping platform into a modern cloud infrastructure has enabled agile scaling of the system. As a result, peak loads, such as those experienced during Black Friday Week, can be absorbed swiftly, providing the customer with the best possible shopping experience. “With our optimized webshop, we are able to give our customers a very special online shopping experience. Just like in store, our customers can view the products up close and make their purchases quickly and easily. CHRIST is heading for the strongest quarter of the year,” says Michael Berghoff, Head of E-Commerce at CHRIST.
KPS has been working successfully with CHRIST for some years now, continually improving the jeweler’s omnichannel strategy. In addition to implementing software adjustments for performance improvements and conversion rate optimization, KPS also oversaw the site’s migration to the Microsoft Azure Cloud with SAP Commerce to ensure an extremely enjoyable shopping experience and seamless processes. Product and order information is available to the customer at all times and across all channels, and payments, exchanges, and repairs can be processed flexibly either in store or online. Customers can also opt to have their order delivered to their home or any selected store. They are therefore able to switch seamlessly between the channels, which encourages customer loyalty and increases willingness to buy. KPS will continue to work with CHRIST beyond Black Friday Week; there are many new and exciting further developments in the pipeline - watch this space.