The first benchmarking we carried out – in September 2018 – saw Dreams scoring just 37/100 against our set of markers, lagging behind competitors such as Simba and Wayfair.
Moving that score to 55/100 (May 2019) in just 7 months gave Dreams a 19% increase in sales.
Digital moves fast, and so does the competition, customer behaviour and expectations.
We ran DAP once again, spotting further opportunities, particularly in mobile and friction in the checkout experience.
Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales.