Ochsner Sport: THE PERFECT CUSTOMER EXPERIENCE

Facts & Figures

 

  • Market leader for sporting goods and fashion in Switzerland
  • ~ 100 stores in Switzerland and Germany (Sport Sperk)
  • Shoes, fashion, sporting goods retail
  • Acquisition of Bavarian Sporting goods retailer SPERK in 2016
  • ~ 450 Mio. CHF
  • www.ochsnersport.ch

 

“The new shop has gone down extremely well with our customers. Right from the go-live, we noticed a great deal of positive response on social media. With KPS’s help, we’ve succeeded in further enhancing the shopping experience – especially on the smartphone."  

Andreas Wüthrich, Head of Omnichannel and Sascha Bader, Head of E-Commerce OCHSNER SPORT

CONTEXT

  • Plans for growth in Switzerland and Germany
  • Separate online channel processes, no integration with business processes in the stores

BENEFITS

  • MOBILE FIRST - complete re-alignment of the existing online shop
  • Omnichannel alignment of processes and technology integrating offline and online business
  • Integration of ordering in the store and home delivery in the new shop concept
  • Technological basis for the internationalization of the business

 

KPS-APPROACH

  • Rapid Prototyping method, frequent shoulder views
  • Mobile first and full responsive development approach
  • A mix of working locally and remote at the KPS Design Center Dortmund

TECHNOLOGY

  • SAP Hybris Commerce (SAP Customer Experience Commerce)
  • Adobe Marketing Suite

Reshape and transform rapidly. Your business in a digital world.

The market leader for sports goods in Switzerland is systematically implementing its omnichannel strategy and providing its customers with a completely new online shopping experience.